Rhetorical and Argumentative Terms Unit 3 / II

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Appeal

Back

means of persuasion in an argument

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Three fundamental appeals

Back

reason (logos), ethics (ethos), emotion (pathos)

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Argumentative text

Back

develops and defends a position or debates a topic

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Audience

Back

intended target group for a message

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Author’s purpose

Back

reason an author writes about a topic

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Citation

Back

reference to author’s name, title, date, publisher, page numbers

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Claim

Back

assertion, position, or arguable thesis

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Context

Back

words, sentences, or passages that precede or follow a specific part

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Correspondence

Back

written or digital communication between people

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Counterargument

Back

viewpoint that opposes an author’s thesis or claim