The Introduction to Rhetoric

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rhetoric

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the faculty of observing in any given case the available means of persuasion; the art of finding ways of persuading an audience.

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audience

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the listener, viewer, or reader of a text or performance

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texts

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cultural products that can be “read,” meaning not just consumed and comprehended, but investigated.

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occasion

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the time and place a speech is given or a piece is written

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context

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the circumstances, atmosphere, attitudes, and events surrounding a text

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purpose

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the goal the speaker wants to achieve

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rhetorical triangle

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the relationship among the speaker, audience, and subject in a text

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speaker

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the person or group who creates a text

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persona

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the face or character that a speaker shows to his or her audience

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subject

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the topic of the text; what the text is about