Digital Marketing Terms:A-B

Front

404 page

Back

A URL that tells the visitor that the webpage does not exist.

Front

A/B testing

Back

A method of testing where two versions of content with a single differing variable are compared to determine which yields better results.

Front

Abandoned cart

Back

When a potential customer adds an item to their cart, but doesn’t complete the purchase.

Front

Abandoned cart email

Back

A follow-up email sent to customers who added an item to their cart but didn’t complete the purchase.

Front

Accessibility

Back

Considering the needs of people with disabilities when products, services, and facilities are built or modified, making them usable by people of all abilities.

Front

Acquisition email

Back

An email sent to acquire new customers.

Front

Ad auction

Back

A process that determines the best ad to show to a person at a given point in time.

Front

Ad extension

Back

A Google Ads feature that shows additional information about the business, such as website links, a phone number, or address.

Front

Ad formats

Back

Elements such as text, videos, images, digital content ads, and more that make up a Google Ad.

Front

Ad group

Back

A group of ads that is organized by a group of keywords.