Market Segmentation

Front

What is market segmentation?

a) Grouping products based on their prices
b) Grouping customers based on specific characteristics
c) Grouping companies based on their size

Back

b) Grouping customers based on specific characteristics

Front

Which region had the highest number of internet users in 2009?

a) North America
b) Europe
c) Asia

Back

c) Asia

Front

Which age group tends to use the internet more?

a) Older age groups
b) Younger age groups
c) All age groups use the internet equally

Back

b) Younger age groups

Front

What is a significant reason for the low frequency of online purchasing?

a) Slow internet speeds
b) Concerns about credit card security
c) Lack of availability of products online

Back

b) Concerns about credit card security

Front

What is one positive effect of internet use on personal relationships?

a) Increases contact with family and friends
b) Decreases contact with family and friends
c) Has no effect on personal relationships

Back

a) Increases contact with family and friends

Front

How does internet use affect productivity at work?

a) Reduces productivity
b) Has no effect
c) Improves productivity

Back

c) Improves productivity

Front

Which country accounted for the largest percentage of internet users in 2009?

a) China
b) United States
c) India

Back

a) China

Front

What is the role of the “initiator” in the online consumer purchase decision process?

a) Makes the final purchase decision
b) Suggests the idea of purchasing a product
c) Influences the final decision

Back

b) Suggests the idea of purchasing a product

Front

What does the "evaluation of alternatives" phase in the consumer purchase decision process involve?

a) Buying the product
b) Identifying needs
c) Analyzing different options before purchasing

Back

c) Analyzing different options before purchasing

Front

Which is a popular online marketing technique in B2B e-commerce?

a) TV commercials
b) Online directory services
c) Print catalogs

Back

b) Online directory services