Study Guide 4

Front

Effective communication requires understanding your audience and tailoring your message.

Back

Understanding your audience allows you to make strategic choices about language, evidence, and appeals.

Front

Values in audience analysis

Back

Principles and ideals that your audience holds dear, such as education, freedom, or family.

Front

Beliefs in audience analysis

Back

Convictions and opinions your audience holds to be true, including religious beliefs, political views, or personal philosophies.

Front

Needs in audience analysis

Back

Requirements for your audience's well-being and fulfillment, such as safety, belonging, or self-esteem.

Front

Background in audience analysis

Back

The sum of your audience's experiences, knowledge, and education, including factors like age, culture, and socioeconomic status.

Front

Analyzing an argument involves understanding how the writer or speaker demonstrates audience awareness.

Back

Look for clues in language, evidence, and appeals that reveal the audience's values, beliefs, and needs.

Front

Adapting your message is crucial once you understand your audience.

Back

Choose language, evidence, and appeals that resonate with their emotions and values.

Front

Effective communication requires understanding your audience.

Back

Tailor your message to connect on a personal level and achieve your goals.

Front

Relating to an audience is important in all areas of life.

Back

Whether in presentations, conversations, or social media, audience awareness enhances communication.

Front

Strategic and sufficient evidence is essential in building an argument.

Back

Just like constructing a house, arguments need support and structure.