Persuasive Writing

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To persuade means to

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convince

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Main idea?

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Most important info about the topic.

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Three pillars of persuasive writing:

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ethos, pathos, logos

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Ethos means using expertise to support a message.

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Using someone's expertise to support our message.

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Pathos means...

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we use emotional statements to support our message.

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Logos mean...

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we use facts to support our message.