Collection 4: Argumentative and Persuasive Writing

Front

Words with strong positive or negative feelings.

Back

Loaded language

Front

Use of vague, positive language that sparkles but lacks meaning.

Back

Glittering Generalities

Front

Words/images that evoke fear, pity, or vanity.

Back

Emotional Appeal

Front

A claim linked to a common belief or value (duty, justice, what's right).

Back

Ethical Appeal

Front

Appeals to the need to belong.

Back

Bandwagon

Front

Uses celebrities or experts to support a cause or product.

Back

Testimonial

Front

Type of writing that persuades the reader using techniques.

Back

Persuasive Writing

Front

Purpose: to persuade.

Back

Persuasive writing

Front

Purpose: to persuade & inform/explain.

Back

Argumentative writing

Front

Writer's position on an issue.

Back

Claim