Persuasion and Advertising Vocab

Front

Advertiser pays for products in film/TV.

Back

Product Placement

Front

Supporting a team, event, or building with money, services, or products.

Back

Sponsorship

Front

Convincing someone to believe or do something.

Back

Persuasion

Front

Emotional appeal in advertising.

Back

Pathos

Front

Amazing discovery makes this product better:

Back

Magic Ingredients

Front

Product suggests membership in an elite, glamorous group.

Back

Snob Appeal

Front

Join the crowd and don’t get left behind!

Back

Bandwagon

Front

Paid announcement about goods/services.

Back

Advertisement

Front

Extra offer: 'Buy 2 get 1 free!'

Back

Bribery

Front

Advertising in an informative, one-sided manner, resembling a real show or presentation.

Back

Infomercial