SEM Ch 4 Vocab Review

Front

Sports Consumer

Back

A person who plays, officiates, watches, listens to, reads, uses, purchases, or collects sports-related items.

Front

Market Segmentation

Back

Analyzing a market by specific characteristics to create a target market.

Front

Sports Products

Back

Goods, services, ideas, or combinations related to sports that satisfy consumers.

Front

Tangible Products

Back

Physical goods that offer benefits to the consumer.

Front

Intangible Products

Back

Non-physical services like tennis lessons, personal training, and sports camps.

Front

Product Line

Back

Group of closely related products sold by a company.

Front

Product Mix

Back

Total assortment of products a company makes/sells.

Front

Opportunity Cost

Back

Loss of the opportunity passed up to receive something in exchange.

Front

Infrastructure

Back

Physical development of an area, including major public systems, services, and facilities.

Front

Sports Franchise

Back

Agreement for a sports organization to sell a company's goods/services in a specific area.