RHETORIC VOCAB

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RHETORIC

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The art of effective verbal or written argumentation and persuasion.

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ETHOS

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Persuasive appeal from reputation, social position, or personal character.

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PATHOS

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Persuasive appeal from emotion.

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LOGOS

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Persuasive appeal from facts, logic or reason.

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METAPHOR

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Comparison, referring to one thing as another.

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UNIVERSAL AUDIENCE

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An imaginary audience consisting of all humanity.

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VOICE

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Rhetor's presence in a text.

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TONE

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Style.

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TEXT

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Any piece of writing, not just a textbook.

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PERSUASION

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Convincing an audience to agree with your standpoint.