I2M - Vocab Words 1-10

Front

Calling on a customer without an appointment

Back

Cold Calling

Front

Catchy tunes in commercials

Back

Jingles

Front

Manufacturer limits distribution to few retailers.

Back

Selective Distribution

Front

Retail device priced below wholesale to attract customers.

Back

Loss Leader

Front

Advertising material sent to consumers' homes or emails

Back

Direct Mail

Front

Generation of consumers born 1946-1964

Back

Baby Boomers

Front

Memorable saying about a product that keeps it in consumers' minds

Back

Slogan

Front

Time when most viewers watch TV or listen to radio

Back

Prime Time

Front

A certificate providing a price reduction on a specific product or service

Back

Coupon

Front

Last stop in distribution before consumer purchase

Back

Retailer