Business Management 3.01 Vocab

Front

Word-of-mouth promotion and referrals from current customers to potential customers.

Back

advocacy

Front

Business strategy focusing on tech, innovation, and flexibility to meet customer needs.

Back

business process management

Front

Business strategy for ongoing evaluation of processes for effectiveness and efficiency.

Back

Continuous improvement

Front

Strategies and policies a business uses to exceed customer expectations and provide outstanding experiences.

Back

customer experience management

Front

Customer preference for a business, shown by regular purchases.

Back

Customer loyalty

Front

Company's employee configuration for business tasks; how it's organized.

Back

organizational structure

Front

Stage in new product creation for testing, modifying, and planning details like label and distribution.

Back

product development

Front

Purchases made due to a long-term relationship with a business.

Back

relationship buying

Front

Opportunities for businesses to connect with customers and enhance brand value.

Back

touchpoints

Front

Publicity from satisfied customers

Back

word of mouth promotion