AP Lang & Comp Ch. 1 Vocab

Front

Listener, viewer, or reader of a text.

Back

audience

Front

Acknowledgement that an opposing argument may be true or reasonable.

Back

concession

Front

Meanings or associations readers have with a word beyond its dictionary definition, affecting the author's tone.

Back

connotation

Front

Circumstances, atmosphere, attitudes, and events surrounding a text.

Back

context

Front

Opposing argument addressed by concession and refutation.

Back

counterargument

Front

Greek for "character." Speakers appeal to ethos to show credibility and trustworthiness on a topic, established by who you are and what you say.

Back

ethos

Front

Greek for "embodied thought." Appeals to reason with clear ideas, details, examples, facts, statistics, or expert testimony.

Back

logos

Front

Time and place a speech is given or written.

Back

occasion

Front

Greek for "suffering" or "experience." Appeals to emotions to motivate audiences, playing on values, desires, fears, and prejudices.

Back

pathos

Front

Greek for "mask"; the face or character a speaker shows to an audience.

Back

persona