Customer Experience Vocab

Front

Dividing a market into groups based on characteristics is called

Back

Market Segmentation

Front

Description of a customer set including demographics, geography, psychographics, and buying patterns.

Back

Customer Profile

Front

Target market:

Back

Group of customers the business seeks to attract.

Front

Market research data sources

Back

Both primary and secondary sources.

Front

Sorting customers by physical and social traits is called ______ segmentation.

Back

demographic

Front

Observing users in a situation and taking notes

Back

Primary Research

Front

Conducting surveys/questionnaires

Back

Primary Research

Front

Reading an academic article by an expert

Back

Secondary Research

Front

Reading a book on a topic

Back

Secondary Research

Front

What is a market?

Back

A group of people or industry interested in buying a product.