Persuasive technique Vocab Flashcard

Front

Author uses language that elicits an emotional response.

Back

Loaded Language

Front

Author includes info that distracts from the real issue.

Back

Red Herring

Front

Assumption about a group without evidence; insensitive and offensive.

Back

Stereotypes

Front

Assumption without evidence; generalizations can lead to stereotypes.

Back

Hasty Generalizations

Front

The technique _____ appeals to the reader's desire to belong. It's the "everyone's doing it" mentality.

Back

bandwagon

Front

Author assumes similarity of people/things in the same category.

Back

Categorical Claims

Front

Author attacks opponent's character instead of the issue.

Back

Ad Hominem

Front

Author appeals to fear by suggesting one bad thing leads to worse.

Back

Slippery Slope

Front

A claim is:

Back

the statement the writer is trying to prove; what the writer wants to happen.

Front

Supporting the CLAIM is...

Back

the argument