Vocab Flashcard #4

Front

Goals a company aims to achieve with pricing strategies

Back

Pricing objectives

Front

Net profit ratio to net sales reflecting profit per dollar.

Back

Profit margin

Front

Retail store competing on low prices with limited service

Back

Discount store

Front

Demand where price changes affect demand.

Back

Elastic demand

Front

Illegal activity where a business charges different prices for similar products.

Back

Price discrimination

Front

Profit-oriented pricing based on capital investment.

Back

Return on investment.

Front

Paths that goods/services take from producer to consumer

Back

Channels of distribution

Front

Intermediaries that move goods from producers to retailers by buying from producers and selling to retailers.

Back

Wholesalers

Front

Processes ensuring efficient product distribution to customers

Back

Channel management

Front

Systematic gathering and analysis of data affecting a market.

Back

Market research