Marketing Management Practices Quiz

Front

Definition of marketing (AMA):

Back

Pricing, promotion, and distribution of ideas, goods, and services.

Front

First step in estimating market demand

Back

Looking for facts about the industry

Front

Importance of analyzing competitors?

Back

Understand why the target market buys from them.

Front

Influences on product sales in the marketplace:

Back

The product's price

Front

Advantage of price tags on goods?

Back

Helps buyers save time in choosing goods.

Front

NOT a method of promoting products/services:

Back

Increasing product prices

Front

Benefit of issuing official receipts to customers?

Back

Proof of purchase.

Front

Business practices for customer satisfaction

Back

Practicing courtesy and efficiency

Front

Consumer's right to be informed about products.

Back

Right to information

Front

Right to safety ensures:

Back

Products are checked for safety and quality.