Target Market/ Market Segmentation Flashcards Yr 12 LTT

Front

What percentage of the UK's GDP is accounted for by leisure, travel, and tourism?

Back

Approximately 12% – 15%.

Front

Why do leisure travel and tourism organizations segment the market?

Back

To identify different groups of customers and focus marketing activities to meet their needs.

Front

What is market segmentation?

Back

Dividing customers into groups or segments to create products and services that appeal to them.

Front

Give an example of a target market for skydiving.

Back

Generally, the 18–40 year old age group.

Front

List the five main ways to segment the market in leisure, travel, and tourism.

Back

Gender, Age, Lifestyle, Ethnicity, Social group.

Front

How has gender been used in market segmentation?

Back

In the past, sports were often targeted by gender, like rugby for men and netball for women.

Front

Why is age an easy way to segment the leisure travel and tourism market?

Back

Most products and services can be targeted at the young or the old.

Front

What is an example of a company that targets the 'Grey Market'?

Back

SAGA, by providing holidays aimed at retired people.

Front

How does lifestyle affect market segmentation?

Back

Lifestyles determine what type of leisure, travel, and tourism products and services people purchase.

Front

Why is ethnicity a major segment in the leisure, travel, and tourism market?

Back

It can be expressed in various ways like food, entertainment, travel, and sport.