Art and Design Concepts

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Pop Art

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An art movement that emerged in the 1950s and 1960s, characterized by the use of popular mass culture and imagery from advertising and comic books.

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Bold Colors

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Colors that stand out—they're vibrant, full of life, and tend to have a high saturation.

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Hue

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A fancy word for 'color.' For example, red, blue, and yellow are all different hues.

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Saturation

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Tells us how bright or strong a color is. A very saturated color is super bold and bright, while a less saturated color looks more faded or washed out.

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Intensity

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How much power or strength a color has. A very intense color is bright and bold, while a less intense color looks softer and calmer.

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Value

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Tells us how light or dark a color is. If a color has a high value, it's closer to white. If it has a low value, it's closer to black.

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Typography

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The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

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Appropriation

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The act of borrowing, stealing, or repurposing existing images or objects to create new artwork.

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Found Imagery

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Pre-existing visual material incorporated into an artwork, often taken from mass media sources such as advertisements, newspapers, or photographs.

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Contour Line

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A line that defines the edges or form of a shape.