Advertising techniques

Front

A commercial featuring a popular chef saying, "I only cook with Brand Y olive oil for the best flavor and quality."

Back

Testimonial

Front

Ad for a weight loss supplement: "Clinical studies show that 90% of users lose weight faster with our product."

Back

Facts and Figures

Front

A charity ad showing scenes of animals being rescued: "You have the power to save a life today. Will you answer the call?"

Back

Emotional Appeals

Front

A detergent ad claiming that other brands leave stains and odors behind, while theirs cleans perfectly.

Back

Name Calling

Front

Commercial for a family car: "Just like you, we value safety and comfort for our family. Choose our car for peace of mind on every drive."

Back

Plain Folks

Front

Smartphone ad: "Over a million users switched to our phone last year—don’t get left behind with outdated technology."

Back

Bandwagon

Front

Ad for a bottled water brand: "Embrace purity and perfection in every sip."

Back

Glittering Generality

Front

A shampoo commercial repeats the phrase, "Stronger hair every day," throughout the advertisement.

Back

Repetition

Front

Electronics store ad: "This weekend only! Buy one get one free on all accessories. Make the smart choice now!"

Back

Special Offer

Front

Ad for a political candidate: "Vote for integrity and honor—reject the corruption and deceit of the opposition."

Back

Loaded Words