Marketing Mix - Place and Distribution

Front

What is the importance of place in the marketing mix?

Back

Place is crucial as it describes where a product is sold and how products get to customers.

Front

What are consumer goods?

Back

Consumer goods are goods sold to individuals to satisfy their needs and wants.

Front

What are industrial goods?

Back

Industrial goods are sold to businesses and are used to produce other goods.

Front

What are perishable goods?

Back

Perishable goods are items that are likely to go bad or expire quickly, such as food, flowers, medicine, and chemicals.

Front

What factors influence place decisions?

Back

Factors include the type of goods, the expertise required for technical products, and the frequency of purchase.

Front

What are durable products?

Back

Durable products are items that can be used for a long time, such as bicycles, furniture, and cars.

Front

What are non-durable products?

Back

Non-durable products are items that are consumed quickly, such as food and clothes.

Front

What is a distribution channel (طريقة التوزيع)?

Back

Distribution channels are the paths (طرق) products take from producers to consumers.

Front

What is an intermediary (وسيط)?

Back

An intermediary is a person or business that links the producer to the customer.

Front

What is the missing word: ____________ of customers?

Back

Location