Ethos, Logos & Pathos

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The three rhetorical appeals are...

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ethos, pathos, logos

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Ethos

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Ethos is an appeal to ethics. It is a means of convincing the audience of the character or credibility (trustworthiness) of the persuader.

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Pathos

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Pathos is an appeal to emotion. It is a means of convincing the audience by creating an emotional response.

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Logos

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Logos is an appeal to logic. It is a means of convincing the audience through rational thought and reason.

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What is the following an example of? "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." Options: Ethos, Pathos, Logos

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Ethos

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What is the following an example of? "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

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Ethos

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What is the following an example of? "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?" Options: Ethos, Pathos, Logos

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Pathos

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What is the following an example of? "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

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Logos

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What is the following an example of? "I’m not just invested in this community – I love every building, every business, every hard-working member of this town." Options: Ethos, Pathos, Logos

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Pathos

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What is the following an example of? "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation." Options: Ethos, Pathos, Logos

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Ethos