Slogans and Logos Theory

Front

Slogan

Back

A short, memorable phrase used by companies to advertise their product.

Front

What is a logo?

Back

A visual symbol or design that represents a company or brand.

Front

A good slogan should be...

Back

Memorable for your customers

Front

A good logo should be...

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Easily recognisable

Front

Why do companies use slogans?

Back

To give a clear message about their business or product

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Why do companies use logos?

Back

To help customers recognise their brand

Front

Which of these is an example of a short slogan?

• There Are Some Things Money Can't Buy. For Everything Else, There's...
• Good Things Come to Those Who Wait
• Eat Fresh
• Maybe She’s Born With It… Maybe It’s Maybelline

Back

Eat Fresh

Front

Which of these logos have a 'hidden' element?

Back

Front

What was hidden in the logo from the previous question?

Back

A white arrow

Front

Logos should be confusing and difficult to remember.

Back

FALSE