Persuasive Devices

Front

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Back

ethos

Front

"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"

Back

pathos

Front

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

Back

logos

Front

"You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

Back

ethos

Front

"If you do all of your homework, you will get a good grade."

Back

logos

Front

This appeal persuades by using reasoning.

Back

Logos

Front

A commercial featuring statistics and facts is using this appeal...

Back

Logos

Front

Appeals to audience because the speaker appears trustworthy. This appeal is Greek for "character". Options: Pathos, Logos, Ethos, Rhetoric

Back

Ethos

Front

Emotions

Back

Pathos

Front

Charts and Graphs

Back

Logos