Positioning Review

Front

Wording that expresses a brand's positioning approach?

Back

Position Statement

Front

What are examples of positioning approaches?

Back

Low Cost, Safe Healthy, Community-minded, Stylish/Trendy, Quality, Green (environmentally friendly)

Front

The groups into which similar types of brands/products are thought of (Allow you to consider who or what you are comparing your products to)

Back

Brand Product Categories

Front

The development and execution of how a brand wants to be perceived, how it is different than its competitors role it takes in an overall industry

Back

Positioning

Front

What should a positioning statement include?

Back

The target market, the brand name, the key points of differentiation, the product and service category, point of difference, end benefit, reason to believe.