
Chapter 9: Intellectual Property

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Business
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University
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Easy
Josh Josh
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31 questions
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1.
FLASHCARD QUESTION
Front
When does a trademark become generic?
Back
When the general public uses it in a manner other than referring to the product. Owner MUST take steps to protect it. i.e Thermos, aspirin, escalator, trampoline, dry ice, linoleum, nylon, cornflakes.
2.
FLASHCARD QUESTION
Front
What are the factors to prove infringement?
Back
Plaintiff must prove validity and confusion caused by defendant's use. Must prove who used it first, mark distinctiveness, and address context.
3.
FLASHCARD QUESTION
Front
What remedies are provided if infringement is found?
Back
Notify defendant, file a cease and desist, file injunction.
4.
FLASHCARD QUESTION
Front
What is dilution?
Back
The use of the mark for a different, lousier product (products do not have to be similar). Thus diluting the strength of the trademark.
5.
FLASHCARD QUESTION
Front
What type of mark CANNOT be protected?
Back
Generic Mark.
6.
FLASHCARD QUESTION
Front
What are the exclusive rights of the copyright holder?
Back
Make examples, derivatives, copies, display, perform, reproduce, and give to public.
7.
FLASHCARD QUESTION
Front
What factors dictate fair use?
Back
Purpose and character of use.
Nature of work.
Amount used.
Effect on value.
(Parodies and satire protected)
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