Ethos/Logos/Pathos Review

Front

"Macaroni and Cheese - Just the way mom makes it!"

What persuasive technique is being used?
Options: Ethos, Logos, Pathos

Back

Pathos

Front

What persuasive technique is being used?
Ethos - appeal to trustworthiness and credibility Logos - appeal to logic (facts, numbers, etc.) Pathos - appeal to emotions
"Michael Jordan in a Hanes commercial."

Back

Ethos

Front

What persuasive technique is being used?
Ethos - appeal to trustworthiness and credibility Logos - appeal to logic (facts, numbers, etc.) Pathos - appeal to emotions
"Sprite Zero is 100% sugar-free."

Back

Logos

Front

"A commercial shows an image of a happy family riding in an SUV."
What persuasive technique is being used?
Options: Ethos, Logos, Pathos

Back

Pathos

Front

What persuasive technique is being used?
Ethos - appeal to trustworthiness and credibility Logos - appeal to logic (facts, numbers, etc.) Pathos - appeal to emotions
"Shineywhite Mouthwash! Recommended by dentists."

Back

Ethos