2nd Flashcard in Distribution Management

Front

What is the bullwhip effect in supply chain management?

Back

The phenomenon where small changes in demand lead to amplified demand fluctuations further up the supply

Front

Which type of intermediary helps manufacturers by offering specialized knowledge and coordinating sales but does not take ownership of the products?
A) Wholesaler
B) Retailer
C) Agent/Broker
D) Jobber

Back

Agent/Broker