2nd Flashcard in Distribution Management
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Business
•
University
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Hard
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2 questions
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1.
FLASHCARD QUESTION
Front
What is the bullwhip effect in supply chain management?
Back
The phenomenon where small changes in demand lead to amplified demand fluctuations further up the supply
2.
FLASHCARD QUESTION
Front
Which type of intermediary helps manufacturers by offering specialized knowledge and coordinating sales but does not take ownership of the products?
A) Wholesaler
B) Retailer
C) Agent/Broker
D) Jobber
Back
Agent/Broker
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