Intro to Graphics and Design: Typography Flashcard

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Typography

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The study of all elements of type including the shape, size and spacing of the characters

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What is repeating familiar elements to focus your audience’s attention? Options: Uniformity or consistency, Similarity or alignment, Contrast, Hierarchy

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Uniformity or consistency

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__________________ is making sure the audience can read and understand your text. Options: Similarity, Alignment, Legibility, Contrast

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Legibility

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Creating interest and distinguishing different types of information with different typefaces is called ________________________.

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contrast

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What is white type on a dark background designed to make type stand out?

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Reverse Type

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This term originally included typeface, style and size, but now it is interchangeable with typeface. What is it?

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font

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A font without additional attributes such as italics

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Roman

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Fonts used for display purposes

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decorative

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A(n) ____________ is a typeface and all its variants such as Times New Roman regular, italic and bold

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Font Family

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_____________ fonts are designed to imitate handwriting. Options: Monospace, Script, Italic, Roman

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Script