
Chapter 2 Marketing Plan - v2
Flashcard
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Easy
Sara Gilleran
Used 3+ times
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25 questions
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1.
FLASHCARD QUESTION
Front
Task of evaluating both internal and external environments related to marketing and sales.
Back
Situation Analysis
2.
FLASHCARD QUESTION
Front
External factors that can jeopardize a startup's growth or ability to make a profit.
Back
Threats
3.
FLASHCARD QUESTION
Front
What internal factors could place a startup at a disadvantage relative to competitors?
Back
Weaknesses
4.
FLASHCARD QUESTION
Front
External factors that could provide opportunities for a company to increase profits are referred to as?
Back
Opportunities
5.
FLASHCARD QUESTION
Front
What internal factors could give a startup a competitive advantage?
Back
Strengths of their startup
6.
FLASHCARD QUESTION
Front
Evaluating political, economic, social, and technological factors impacting a business.
Back
PEST Analysis
7.
FLASHCARD QUESTION
Front
William has started a new business and is trying to position his product in the market. The goal of his product positioning is to:
- Convince customers that his product is better than the competition in some way
- Determine the type of customers to whom his product will be marketed
- Define the tactics to be used to market his product
- Identify the best opportunities for making new and repeat sales
Back
Convince customers that his product is better than the competition in some way
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