Business Essentials Module 4-II

Front

Overall, what does marketing allow us to do?

Back

Live our daily lives

Front

What is the most common reason for businesses to improve their products?

Back

Competition

Front

According to the marketing concept, which option demonstrates customer orientation?

Back

Finding out what a buyer wants

Front

In the marketing concept, whose point of view matters most?

Back

Buyer's

Front

Which of the following activities is an aspect of marketing a service?

Back

Determining how much to charge for a haircut

Front

Where does marketing occur?

Back

Wherever customers are

Front

Which of the following is an example of communicating with customers?
- sponsoring a charity event
- Developing a marketing plan

Back

sponsoring a charity event

Front

Method of communicating with customers:

• sponsoring a charity event
• choosing a store to distribute products

Back

sponsoring a charity event

Front

What influences the process of determining price?

Back

Customers perception of value

Front

What provides the basis for all marketing goals and actions?

Back

planning