Four Pleasure Framework

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What is the Four Pleasure Framework?

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A concept introduced by Dr Lionel Tiger in 1992, categorizing human pleasure into four areas, later adapted by Dr Patrick Jordan to relate emotions to design.

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What is Physio Pleasure?

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Pleasure derived from the body and sensory organs, including touch, taste, and smell. In products, it covers tactile and olfactory properties, like the feel of a phone or the smell of a new car.

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What is Socio Pleasure?

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Enjoyment derived from relationships with others, including friends, family, and society. Products like a coffee maker or jewelry can enhance social interactions and indicate social identity.

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What is Psycho Pleasure?

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Pleasure related to cognitive and emotional reactions. In products, it involves cognitive demands and emotional relationships, like the ease of using a phone app to accomplish tasks.

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What is Ideo Pleasure?

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Pleasure derived from theoretical entities like books, music, and art. In products, it relates to aesthetics or properties like being biodegradable, appealing to environmentally aware individuals.