2021 Ethos, Pathos, Logos, y Kairos

Front

What is Kairos in the context of rhetoric?

Back

Kairos refers to the opportune moment or the right timing to deliver a message or argument effectively.

Front

How does Nike's 'You Can't Stop Us' campaign exemplify Kairos?

Back

The campaign was launched during a time of social division and isolation due to the Covid-19 pandemic, making it a timely message of unity and resilience.

Front

What is Logos in rhetoric?

Back

Logos is an appeal to logic and reason, often using facts, statistics, and logical arguments to persuade an audience.

Front

Provide an example of Logos in an argument.

Back

Using statistics to show that 75% of American football players have suffered head injuries to argue against playing the sport.

Front

What is Ethos in the context of persuasive communication?

Back

Ethos refers to the credibility or ethical appeal of the speaker or writer, establishing trust and authority.

Front

How can a speaker establish Ethos?

Back

By demonstrating expertise, experience, and moral character related to the topic.

Front

What does the term 'opportune moment' refer to in rhetoric?

Back

It refers to Kairos, which emphasizes the importance of timing in delivering a message.

Front

What is the significance of using statistics in persuasive writing?

Back

Statistics provide concrete evidence that can strengthen an argument and appeal to Logos.

Front

What role does emotional appeal play in persuasive communication?

Back

Emotional appeal, often referred to as Pathos, aims to evoke feelings in the audience to persuade them.

Front

Define Pathos in the context of rhetoric.

Back

Pathos is an appeal to the audience's emotions, aiming to elicit feelings that support the speaker's argument.