Front

What are the three modes of persuasion identified by Aristotle?

Back

Ethos, Pathos, Logos.

Front

What does Ethos appeal to in an argument?

Back

Ethos appeals to the audience's sense of credibility and trustworthiness of the speaker.

Front

What does Pathos appeal to in an argument?

Back

Pathos appeals to the audience's emotions.

Front

What does Logos appeal to in an argument?

Back

Logos appeals to the audience's sense of logic and reason.

Front

How can a speaker establish Ethos in their argument?

Back

A speaker can establish Ethos by demonstrating expertise, experience, and moral character.

Front

What type of appeal is used when an advertisement evokes feelings of happiness?

Back

Pathos.

Front

What type of appeal is used when an advertisement presents statistics and facts?

Back

Logos.

Front

What is an example of a Pathos appeal in advertising?

Back

Using images of suffering animals to evoke sympathy and encourage donations.

Front

What is an example of a Logos appeal in an argument?

Back

Citing scientific studies to support a claim.

Front

What is the role of Ethos in persuasive writing?

Back

Ethos helps to build the writer's credibility and persuade the audience to trust their argument.