

AQA Subject specific vocabulary
Flashcard
•
Business
•
11th Grade
•
Practice Problem
•
Easy
Michael Alexander
Used 2+ times
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87 questions
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1.
FLASHCARD QUESTION
Front
Aim
Back
The intention to reach a goal.
2.
FLASHCARD QUESTION
Front
Asset
Back
Something the business owns; it has a value.
3.
FLASHCARD QUESTION
Front
Average rate of return
Back
The average profit for the year as a percentage of the original investment. Formula: Average rate of return = (average return per annum / initial investment) × 100
4.
FLASHCARD QUESTION
Front
Boston matrix
Back
A tool for analyzing the contribution made by each product in a business’ product portfolio. It plots each product’s position according to its market share and the rate of growth of the market.
5.
FLASHCARD QUESTION
Front
Brand image
Back
The consumers’ perception of the brand; its character, qualities, and shortcomings. It is developed over time and operates as a consistent theme through advertising campaigns.
6.
FLASHCARD QUESTION
Front
Break-even chart
Back
A diagrammatic representation of the costs and revenue for a product; it plots total costs against total sales revenue, showing the break-even point where they cross.
7.
FLASHCARD QUESTION
Front
Break-even output
Back
The point at which the business’ total sales equals the total costs. There is neither profit nor loss.
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