Marketing and Demographics Concepts

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What are demographics?

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Common characteristics of a group such as age range, marital status, gender, and income level.

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What is entertainment marketing?

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Promotes, develops, and distributes products or goods and services that satisfy customers' needs and wants through entertainment or amusement.

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What is sports marketing?

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A marketing strategy used to promote sports events, products, pieces of equipment, services, or teams via sporting events, athletes, and sports teams.

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How does entertainment marketing differ from traditional marketing?

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Entertainment marketing focuses on creating experiences and emotional connections through entertainment, while traditional marketing often emphasizes product features and benefits.

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What is market segmentation?

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The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics such as needs, interests, or demographics.

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What is the Marketing Mix?

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Blending of the four marketing elements: product, price, placement, promotion.

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What are some examples of demographics?

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Age range, gender, marital status, income level, education level, ethnic background

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How do brands use influencers in sports marketing?

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Brands collaborate with sports influencers to reach their followers, leveraging the influencer's credibility and reach to promote products or events.

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What is psychographic segmentation?

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Dividing a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

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What is behavioral segmentation?

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Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product.