Rhetorical Appeals

Front

What are the three main rhetorical appeals?

Back

Ethos, Pathos, Logos.

Front

Define Ethos in the context of rhetorical appeals.

Back

Ethos refers to the credibility or ethical appeal of the speaker or writer, establishing trust and authority.

Front

Define Pathos in the context of rhetorical appeals.

Back

Pathos refers to the emotional appeal used to persuade an audience by eliciting feelings.

Front

Define Logos in the context of rhetorical appeals.

Back

Logos refers to the logical appeal, using reasoning and evidence to persuade an audience.

Front

What is an example of Pathos in persuasive writing?

Back

Using a sob story to evoke sympathy from the audience.

Front

What is an example of Ethos in persuasive writing?

Back

Citing a certificate or degree to establish credibility.

Front

What is an example of Logos in persuasive writing?

Back

Presenting statistics or logical arguments to support a claim.

Front

How can a speaker establish Ethos?

Back

By demonstrating expertise, experience, and moral character.

Front

What role does Pathos play in advertising?

Back

Pathos is used to create an emotional connection with the audience, influencing their purchasing decisions.

Front

How can Logos be effectively used in an argument?

Back

By providing clear, logical reasoning and supporting evidence to back up claims.