Digital Marketing Final Exam Prep

Front

Social media marketers operate largely under which of the 4 P's?

Back

Promotion

Front

________ is a measurement of customer's familiarity with a brand and its products and/or services.

Back

Brand awareness

Front

What are the 4 P's of marketing?

Back

Product, Price, Place, Promotion

Front

True or False: When businesses use the word "messaging," they are only referencing a written set of words.

Back

False

Front

A _______ is a statement or phrase that encourages audience response.

Back

Call to action

Front

"advertising campaign"

Back

A collection of advertisements trying to accomplish the same goal

Front

Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social media marketing plan and runs targeted ads. Which of the following best describes what Theo’s Pizzeria is using? Options: Retargeting, Monetization, Authentication, Media buying

Back

Monetization

Front

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

• One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.
• One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers’ individual choices.
• One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.
• One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.

Back

One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.

Front

True or False: Evergreen content stays relevant to its readers.

Back

True

Front

A social media influencer is ________.

Back

Someone with a relatively large following on social media who uses it to exert influence in his or her area of expertise