Ethos Pathos Logos

Front

What is the definition of Ethos in persuasive communication?

Back

Ethos is a rhetorical appeal to credibility or character, where the speaker or writer establishes trust and authority to persuade the audience.

Front

What is the definition of Pathos in persuasive communication?

Back

Pathos is a rhetorical appeal to emotion, where the speaker or writer aims to evoke feelings in the audience to persuade them.

Front

What is the definition of Logos in persuasive communication?

Back

Logos is a rhetorical appeal to logic and reason, where the speaker or writer uses facts, statistics, and logical arguments to persuade the audience.

Front

Give an example of a Logos appeal.

Back

An example of a Logos appeal is using statistics to show that 90% of people who exercise regularly have better health outcomes.

Front

How does Ethos differ from Pathos and Logos?

Back

Ethos focuses on the credibility of the speaker, Pathos appeals to the audience's emotions, and Logos relies on logical reasoning and evidence.

Front

What type of appeal is used in the statement: 'Donate just $1 a day to starving children. Make sure no one goes hungry under your watch!'?

Back

This statement uses Pathos, as it appeals to the audience's emotions and sense of responsibility.

Front

What role does a celebrity endorsement play in Ethos?

Back

A celebrity endorsement enhances Ethos by leveraging the celebrity's credibility and reputation to persuade the audience.

Front

Provide an example of a Pathos appeal in advertising.

Back

An example of a Pathos appeal in advertising is a commercial showing sad animals in shelters to encourage viewers to adopt pets.

Front

What is a common strategy for establishing Ethos in writing?

Back

A common strategy for establishing Ethos in writing is to demonstrate expertise, share credentials, or cite reputable sources.

Front

How can Logos be effectively used in an argument?

Back

Logos can be effectively used in an argument by presenting clear, logical reasoning supported by data, facts, and examples.