BF10 BE Unit 4 Test

Front

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper? Competition, Publicity, E-commerce, Service marketing

Back

Competition

Front

Overall, what does marketing allow us to do?

Back

Live our daily lives

Front

In the marketing concept, whose point of view matters most?

Back

Buyer’s

Front

In an overall sense, where does marketing occur?

Back

Wherever customers are

Front

Which of the following is an example of communicating with customers?
- Creating a new product
- Sponsoring a charity event
- Choosing a store to distribute products
- Developing a marketing plan

Back

Sponsoring a charity event

Front

Which of the following is a marketing activity? Balancing customer needs with wants, Leading a project team, Communicating with customers, Lowering operational expenses

Back

Communicating with customers

Front

Complying with environmental laws is part of which operations activity?

Back

Safety and security

Front

Which of the following is a true statement about scheduling? Scheduling for business is the same thing as personal scheduling. Many businesses do not need to use scheduling. Scheduling has the same timeline, regardless of the company. Both manufacturers and service businesses rely on scheduling.

Back

Both manufacturers and service businesses rely on scheduling.

Front

Deciding how to transport goods is part of which operations activity?

Back

Logistics

Front

Which operations activity is also referred to as procurement?

Back

Purchasing