Sports and Entertainment Marketing I Exam Review 100 Questions

Front

When a professional football expansion team is established in a community, the economic impact might result in

Back

increased job creation and more consumer spending.

Front

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.

Back

fiscal

Front

A unique characteristic of the sport industry is that it seeks to attract markets that include spectators and participants.

Back

include spectators and participants.

Front

One characteristic of event marketing involves promoting and selling a(n)

Back

unique experience.

Front

One of the main differences between professional and amateur athletes is that for professionals, the game is often

Back

their occupation.

Front

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

Back

sanctioning bodies.

Front

You are marketing the premiere of a new Lexus model at a car show in Detroit. Which of the following would be your responsibility: Researching the target audience, Conducting test drives, Taking ticket orders, Buying commercial time on television

Back

Buying commercial time on television

Front

Which marketing activity involves writing press releases and organizing news conferences for a sport organization? Options: Promotions, Advertising, Media relations, Community relations

Back

Media relations

Front

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.

Back

inconsistent

Front

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

Back

image.