Sports Marketing "C" Words

Front

CAFETERIA PLAN: ________ plan in which employees pick and choose from various benefit options to best meet their needs.

Back

Benefits

Front

CLICK-THROUGH RATE: Measures the effectiveness of an internet ad by dividing the number of times an ad is clicked on by the number of times an ad is ________.

Back

shown

Front

CLINIC: ________.

Back

Workshop

Front

COLLECTIVE BARGAINING: A group of employees join together as a single unit to negotiate with ________.

Back

employers

Front

COLLECTIVE BARGAINING AGREEMENT: Contract negotiated by a players’ ________.

Back

association

Front

COMPETITION: The struggle between companies to obtain a greater share of the ________.

Back

market

Front

CONSUMERS: The people or organizations that use the products ________.

Back

purchased

Front

Being prepared for either positive or negative changes in the environment that are out of the sports marketer’s ________.

Back

control

Front

CONTRACTS: ________ enforceable by law that detail the business transaction.

Back

Agreements

Front

A small data file that is placed on the hard drive of a web site visitor that collects and reports data on the ________.

Back

visitor