Ethos Pathos Logos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

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Example of Ethos:

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Using a celebrity endorsement to promote a product, suggesting that the product is trustworthy because a famous person uses it.

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Example of Pathos:

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A commercial showing sad animals in shelters to evoke sympathy and encourage viewers to adopt pets.

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Example of Logos:

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Presenting data that shows a decrease in sales over three years to argue for a change in strategy.

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How does Ethos differ from Pathos?

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Ethos appeals to credibility and trust, while Pathos appeals to emotions.

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How does Pathos differ from Logos?

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Pathos appeals to emotions, while Logos appeals to logic and reason.

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What is the purpose of using Ethos in persuasive writing?

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To establish the writer's credibility and gain the audience's trust.

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What is the purpose of using Pathos in persuasive writing?

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To connect with the audience emotionally and influence their feelings.