Ethos Pathos Logos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Example of Ethos:

Back

Using a celebrity endorsement to promote a product, suggesting that the product is trustworthy because a famous person uses it.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Example of Pathos:

Back

A commercial showing sad animals in shelters to evoke sympathy and encourage viewers to adopt pets.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Example of Logos:

Back

Presenting data that shows a decrease in sales over three years to argue for a change in strategy.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

How does Ethos differ from Pathos?

Back

Ethos appeals to credibility and trust, while Pathos appeals to emotions.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

How does Pathos differ from Logos?

Back

Pathos appeals to emotions, while Logos appeals to logic and reason.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is the purpose of using Ethos in persuasive writing?

Back

To establish the writer's credibility and gain the audience's trust.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is the purpose of using Pathos in persuasive writing?

Back

To connect with the audience emotionally and influence their feelings.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5