Ethos/Pathos/Logos Flashcard make-up

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What is Ethos?

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Ethos is an appeal to ethics and credibility. It involves convincing the audience of the reliability and trustworthiness of the speaker or source.

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What is Pathos?

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Pathos is an appeal to emotions. It aims to persuade the audience by eliciting feelings such as sympathy, anger, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Give an example of Ethos in advertising.

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An advertisement featuring a doctor recommending a health product is an example of ethos, as it relies on the doctor's credibility.

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Give an example of Pathos in a speech.

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A speech that tells a personal story of struggle to evoke sympathy from the audience is an example of pathos.

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Give an example of Logos in an argument.

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Using statistics to show that 90% of people prefer a certain product is an example of logos.

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How does Ethos affect persuasion?

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Ethos affects persuasion by establishing the speaker's credibility, making the audience more likely to trust and accept their message.

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How does Pathos influence decision-making?

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Pathos influences decision-making by appealing to the audience's emotions, which can lead to stronger connections and responses.

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How does Logos strengthen an argument?

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Logos strengthens an argument by providing logical reasoning and evidence, making the argument more convincing.

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What is the importance of understanding Ethos, Pathos, and Logos?

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Understanding these appeals helps in analyzing arguments and improving persuasive communication skills.