Marketing Mix

Front

Which of the following is not part of the marketing mix? Purpose, Product, Place, Promotion

Back

Purpose

Front

A good, service, or idea that is created for the purpose of satisfying a need or a want is a _

Back

product

Front

a consumer’s desire for a product or service’s specific benefit, whether that be functional or emotional

Back

need

Front

What the customer is charged

Back

price

Front

A person who buys the product or service is a _____________________________.

Back

customer

Front

______________________ is the way you advertise your product.

Back

promotion

Front

How you enclose and protect a product is ______________________.

Back

packaging

Front

A ____________________ is meeting a need with words or actions instead of tangible products.

Back

service

Front

A thing that you can touch and you can offer to sell it to your customers is

Back

product

Front

Where you locate your product is _____________________________.

Back

place