Market Segmentation

Market Segmentation

Assessment

Flashcard

Business

10th Grade

Easy

Created by

Wayground Content

Used 1+ times

FREE Resource

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18 questions

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1.

FLASHCARD QUESTION

Front

Market segmentation:

Back

Divides customers into sub groups

2.

FLASHCARD QUESTION

Front

How is a market segmented by 'lifestyle' or behavioral?

Back

People have different hobbies and interests

3.

FLASHCARD QUESTION

Front

How is a market segmented by 'location' or geography?

Back

Consumers live in different parts of the country and will have different tastes and needs.

4.

FLASHCARD QUESTION

Front

An internet travel agent sells expensive round the world cruises. Which market segment is the travel agent most likely to target? Options: Families with children under 5, Local residents, People with high incomes, Young, single men

Back

People with high incomes

5.

FLASHCARD QUESTION

Front

The particular market segment at which a business aims its products is known as the:

Back

Target Market

6.

FLASHCARD QUESTION

Front

Which of the following is an advantage of using market segmentation? It allows a business to charge higher prices, It lets a business invest more in plant and machinery, It saves business money by avoiding the need for TV advertising, It allows a business to target its promotional strategy more effectively.

Back

It allows a business to target its promotional strategy more effectively.

7.

FLASHCARD QUESTION

Front

Which is NOT an example of Market Segmentation? Income, Gender, Age, Hair Color

Back

Hair Color

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