Multi-Media Chapter 2

Front

A system of policies, operations, and technologies designed to generate revenues.

Back

business model

Front

When a customer will not accept a substitute product, even when there are many similar products from which to choose.

Back

brand loyalty

Front

Any process a business conducts over a computer network.

Back

e-business

Front

An e-commerce model in which a business uses the Internet to sell products to consumers.

Back

business-to-consumer

Front

eBay is an example of this type of e-commerce business model.

Back

consumer-to-consumer

Front

An e-commerce model in which the customer initiates the transaction.

Back

consumer-to-business

Front

The production of goods that offer specialized choices to mainstream buyers.

Back

mass customization

Front

The sequence of design, production, and marketing efforts designed to deliver products at the right price and time.

Back

value chain

Front

The oldest and fastest-growing form of e-commerce.

Back

business-to-business

Front

The e-commerce model used when you pay your taxes online.

Back

government-to-consumer