MKT 4-1 Promotion

Front

What is the process of informing potential customers about a product or service and the results they should expect from using it?

Back

Promotion

Front

Why is integrity important when doing any promotion?

Back

To maintain honesty and ethical standards in communication with the public.

Front

What is the main purpose of promotion?

Back

To inform potential customers about a product or service and the results they should expect from using it.

Front

What is the form of promotion that involves using different types of paid media to call attention to products, services, or ideas?

Back

Advertising

Front

Why are strategic promotional plans important?

Back

To accurately and effectively inform potential customers, increase sales, highlight benefits, improve image, achieve ROI, and increase standard of living.

Front

What is the term for the strategic communication that aims to inform potential customers about a product or service and its benefits?

Back

Promotion

Front

Which type of promotion intends to increase demand of an entire class of products or services?

Back

Primary product promotion

Front

Which element of the promotional mix involves building relationships between a person or organization and the public?

Back

Public relations

Front

In the context of promotion, what is the purpose of direct marketing?

Back

To communicate with target customers through direct mail, email marketing, and phone calls.

Front

Which form of promotion involves using direct mail, email marketing, and phone calls to communicate with target customers?

Back

Direct marketing