Franchising: McDonalds

Front

What is one of the primary advantages of owning a McDonald's franchise in terms of brand?

Back

Global brand recognition with a loyal customer base

Front

What does McDonald's standardized operations help reduce?

Back

Guesswork and inconsistency

Front

Which of the following is a form of support provided by McDonald's to its franchisees? Training and guidance, No operational support, Unlimited financial loans, Free supply of ingredients

Back

Training and guidance

Front

What is a significant disadvantage concerning the financial aspect of owning a McDonald's franchise?

Back

High initial cost ranging from $1 million to $2.4 million

Front

Which statement best describes a limitation faced by McDonald's franchisees? Options: Can choose any location, Complete freedom in operational decisions, Must adhere to strict operational guidelines, Allowed to independently modify the brand logo

Back

Must adhere to strict operational guidelines

Front

What type of ongoing fees do McDonald's franchisees need to pay?

Back

Royalties on sales and rent

Front

What percentage of sales is typically required as a royalty fee by McDonald's from its franchisees?

Back

10% of monthly sales

Front

What is a key marketing benefit of owning a McDonald's franchise?

Back

National advertising campaigns