Promotion Checkpoint #2

Front

Which of the following is NOT a benefit of social media marketing? 24/7 access to customers, Customers see brand favorably, Highly targeted

Back

cannot control negative feedback

Front

What is the main benefit of search engine optimization (SEO) for businesses?

Back

Broad customer reach

Front

Which social media platform is projected to be the most popular in 2023? Options: WeChat, Facebook, YouTube, WhatsApp

Back

Facebook

Front

What is the main purpose of SEO?

Back

Refining a website so that Google, Bing, and other search services can show it in search results

Front

What is a benefit of email marketing for businesses?

Back

Encourages repeat purchases

Front

What is the purpose of trade promotions?

Back

To gain support from manufacturers, wholesalers, and retailers

Front

Walmart, Best Buy, and Sephora are all examples of which channel of marketing?

Back

retailer

Front

Pillsbury, Kleenex, and Purell are all examples of which channel of marketing?

Back

manufacturer

Front

What is the main goal of consumer sales promotions?

Back

To encourage customers to buy a product

Front

What are premiums in sales promotion?

Back

Low-cost items given to consumers at a discount or for free